The Best Practices that Will Increase Direct Bookings to Your Spa

The hospitality industry uses a variety of portals and channels in order to market and advertise its products and services. Some of the portals that are so central to the mix are online travel agencies or OTAs such as Expedia and Priceline, along with various meta-search tools used to search for flights, spa and hotel accommodation online. OTAs are particularly important during those low booking seasons where you need to leverage new marketing channels in order to reach wider audiences and fill in your rooms during the last minute. But investing in a good spa booking software is also a prudent option to undertake if you plan to keep most of your spa booking revenues.

It is generally advisable to incorporate a multiplicity of channels and strategies so that you do not rely too much on OTAs which are likely to cut deeply into your revenues. When you are running your own spa booking software on your branded website, you are obviously not going to beat the OTAs merely based on pricing due to the rate parity agreements that exist in these business relationships. As a result, you will be forced to use other techniques which are not price-based in order to gain an edge in the marketplace while avoiding those costly OTA commissions.

There are certain best practices that spas can use in order to ensure that they diversify their revenue sources. These include the following:

Blogging Your Deals

Blogging is one of the most powerful ways that you can use to generate leads online. If you are running a spa or salon business, you can create a little blog where you can post interesting articles on your services while also offering tips and tidbits for your prospective buyers. You can then post links back to your main website. This is likely to generate more conversions for your business and will drive up your bookings.

Persuade Visitors through Design Strategies

When potential customers are shopping through coupon websites, OTAs or meta-search engines, they are likely to visit the business website in order to sample out the real thing before they make a purchase commitment. This is where your marketing should go into overdrive so that you can maximize on the conversions. You can easily accomplish this through the web interface design that you have adopted.  For example, make it very easy for customers to book for travel via your website. Provide bold calls to action such as the “Book Now” buttons. It is also important to showcase the best rooms on your website so that customers can be persuaded to book on your website.

Generate Conversations on the Review Websites

Whenever buyers are shopping for your products on the OTAs, they will get several options that they can compare and choose from which are in the same price range. The customers will also be reading the online reviews and this presents a unique opportunity for you to draw the customers away from the OTAs or reviews websites to your own website. One of the best ways to do this is conducting reputation management on reviews websites and also being very genuine and professional about it. Take time to respond to all reviews, whether they are negative or positive, and show that you care.

Create Deals for Select Groups of Your Customers

The rate parity agreements usually apply to those prices that you display on your website. But you could offer great deals and advantageous pricing for select groups or your “gated” customers such as those who have subscribed to your mailing list, blogs or follow you on your social media accounts.

Have Money Saving Packages

With the best spa booking software, you can easily create packages for your customers without necessarily infringing on the rate parity agreements that you have with the OTAs. While the package price might be higher than the OTA price, you can bundle it with numerous other products in order to offer your buyers an absolute value for money.

4 Seasons Yarn – A Best Place for Natural Fibre NORO Yarns in Australia

The Art and crafts industry has seen a great deal of advancement in recent years, thanks to the various yarns and accessories available in the market for the same. Gone are the days when women used to knit using plain wool and common colours. The present day market has many varieties of yarn, needles, and accessories that make your craft beautiful and appealing. 4 Seasons Yarn is an online craft material supplier in Australia and offers one of the best options to buy Noro yarn online.

buy noro yarn online
buy noro yarn online

They keep all reputed and popular brands of yarns and other items. 4 Seasons Yarn supply yarns, knitting needles and crochet hooks in various sizes, pattern books and accessories to complete the craft. The many brands of yarn that are available are Debbie Bliss, Lana Gatto, Noro, Malabrigo and Koigu. Of these, Noro is the finest natural fibre yarn and thus very much in demand. In order tobuy Noro yarn online, just log on to and select from the wide range of colours available.

The speciality of “4 Seasons Yarn” online store is that it does not keep any artificial yarns and only the best quality natural fibre yarns are supplied on the store. Artificial yarns are outdated and people prefer natural fibres for the comfort and feel. Besides, natural fibres are safe for all ages as they cannot subject the users to any allergic reactions due to contact. Synthetic fibres do not agree with the majority of people and they suffer from rashes or allergies. However, natural yarns in wool or cotton form are very safe and they can be bought in vibrant hues and thickness. For beautiful knitted and crocheted items, you can buy online Noro yarn that is available as the most preferred yarn for crafting.

Noro yarn balls and hank are uniquely coloured in multiple colours and the finished knitted item has a very appealing look. The yarn is available under various names as per the varying thickness of the strands. The brands are Janome, Shiro, Obi, Mossa, Kureyon, Cyochin, Taiyo and Silk Garden (Plain, Lite and Sock). Each of these brands is 100% natural and the multicolour yarn has a pleasing blend of hues that give a perfect end result to your knitted or crocheted item.

Noro yarn balls are available in 50 and 100 gm. Most of the yarns have a blend of wool and silk. However, Taiyo is available with the addition of cotton and this makes it ideal for use in making winter as well as summer garments. It is quick knit yarn in 10 ply and supplied as 100 gm balls.

Cyochin is a blend of wool, mohair and silk and this 100 gm hank has a length of 180 meters. Similarly, other brands too have variable blends and the texture and the thickness of each yarn gives it a unique appeal. The colours are also cleverly blended so that the pattern of the garment stands out brilliantly.

4 Seasons Yarn has been serving the craft enthusiasts since May 2013 and their collection of yarns, pattern books and needles, along with wonderful accessories to adorn the garments has built an increased number of client list worldwide. This is the best online store for all your handicraft needs and you can rest assured that you get nothing but the best material available in the market at the click of the mouse.

So shop from the comfort of your home and buy Noro yarn online.